Is your current content strategy working?
We frequently see companies spending lots of time and money on content that might look great, but doesn’t deliver the results everyone expects.
Other organizations never even get that far: with a limited content budget and so many options – from social media campaigns and newsletters to branded spots and video shorts – they become paralyzed trying to decide which to pursue.
We developed the Content Strategy COMPASS Framework to ensure our clients’ content strategy delivers compelling business results.
Through a guided series of questions, the COMPASS Framework helps clients consider their business goals and construct a more thoughtful, goal-driven content strategy that maximizes impact – without wasting money.
Introducing: The Content Strategy COMPASS Framework
Phase 1: Clarity
What is the ultimate goal of this project?
Phase 2: Outreach
Who are you trying to reach, and what do they need?
Phase 3: Means
What budget, internal capabilities, and constraints do you have?
Phase 4: Pacing
What are your key milestones and overall timeframe?
Phase 5: Avenues
What content formats best serve your goals and intended audience?
Phase 6: Systems
How will you systematically create and manage content production?
Phase 7: Success
How will you track/measure success – and continuously improve?
Need help refining your content strategy?
Book a free 30-minute consultation today.